Sep 7, 2017

Stanley Cup Winner Matt Cullen Signs on as Brand Ambassador for Bell

Bell Bank has signed a brand ambassador agreement with Minnesota native, Stanley Cup winner and Minnesota Wild hockey star Matt Cullen.

Bell has signed an agreement with Cullen, who will be featured in some advertising and social media, host select customer meet-and-greet events, and act as a spokesperson for Bell.

“Matt is already such a great ambassador for the Red River Valley and the whole state of Minnesota, which are Bell Bank’s core markets,” said Michael Solberg, president and CEO of Bell Bank. “Matt’s work with us will help build brand awareness, especially in our growing Twin Cities market. He and his wife, Bridget, and their family are awesome people whose values really match up well with Bell’s. As great a hockey player as Matt is, he’s an even better person, and we’re excited to team up with him.”

Solberg says the brand ambassador role is not new to Bell, which sponsors professional golfers Tom Hoge and Amy Olson, as well as The Blenders holiday tour. Former Fargo mayor Bruce Furness also worked for Bell after his retirement from the City of Fargo, attending business and community events on behalf of the company.

Solberg expects Cullen to be as active in his brand ambassador role as he wants to be during the upcoming professional hockey season with the Wild. Cullen’s role with Bell could expand after the hockey season, with Cullen and his family planning to live in Moorhead.