Bell State Bank & Trust Name is Now Official
State Bank & Trust has added the name “Bell” to its familiar name and “trees” logo, rebranding the Fargo-based, independently owned bank as “Bell State Bank & Trust.” The name change is effective September 23, with Monday, September 24, the first day of business as Bell State Bank & Trust.
“With more than 200 banks in our region that have the words ‘State Bank’ in their name, there is confusion about ‘which State Bank’ we are,” said Bell State Bank & Trust president Michael Solberg, adding that the bank regularly receives calls from across the country from people who think they are calling a “State Bank” somewhere else in the U.S.
Even in Hawley, Minn., where Bell State Bank & Trust will open its newest location on September 24, there is already a “State Bank of Hawley.”
Solberg said the “Bell” name was borrowed from the bank’s Bell Mortgage division, which State Bank & Trust purchased in early 2011. Founded in 1880 by early Minneapolis leader David C. Bell, Bell Mortgage is a highly respected company with more than half a million family mortgages to its name.
“We felt the Bell name fit perfectly with our company’s reputation and culture,” said Solberg.
Solberg said State Bank & Trust has been through several name changes and logo variations during its 44-year history, and the bank’s values of a family atmosphere, personal service and giving back to the community have never changed. The bank’s headquarters remain in Fargo, and its majority stockholders, the Snortland and Solberg families, remain the owners and were key decision-makers for the name change.
“We are committed to remaining a locally based, independently owned bank for generations to come,” said Solberg.
Founded in 1966 in Fargo, N.D., Bell State Bank & Trust is the largest independently owned bank in North Dakota, South Dakota and Minnesota. The bank has 17 full-service banking locations in North Dakota and Minnesota, more than $2.2 billion in bank assets, and more than $3 billion in assets under management by its Wealth Management Division. Bell State Bank & Trust will open two new locations (both formerly First National Bank) in Hawley and Dilworth on September 24; its first Twin Cities bank, located west of downtown Minneapolis in Golden Valley, opened in April.
Frequently Asked Questions Regarding the Name Change
Q. Why is State Bank & Trust changing its name?
A. With more than 200 banks in our region that have the words “State Bank” in their name, there is confusion about “which State Bank” we are. Even in Hawley, where we are opening our newest bank location (formerly First National Bank) on September 24, there is a “State Bank of Hawley.” We have kept our State Bank & Trust name and “trees” logo, and we added “Bell” to give us a more unique identity.
Q. Why did you choose the name “Bell” State Bank & Trust?
A. To stand out among the more than 200 banks in our region that have the words “State Bank” in their name, we borrowed the name “Bell” from our Bell Mortgage division, founded 130 years ago by Minneapolis leader David Bell.
Q. Has State Bank & Trust been sold?
A. No. In fact, our bank’s majority stockholders – the Solberg and Snortland families – are still the owners and were key decision-makers for the name change.
Q. Is the bank’s headquarters moving to Minneapolis?
A. No. President Michael Solberg says Bell State Bank & Trust will remain a Fargo-based, independently owned bank for generations to come.
Q. Is State Bank & Trust becoming too big?
A. Just walk into any bank lobby, or give us a call, and you will experience the same personal level of service you always have. You’ll always find the fresh coffee and cookies, bankers who know you by name, people who answer the phone personally, America’s Best Free Checking and unequaled personal service that you have come to expect from us, and that will never change.
Q. When will I see the new name on “my” bank?
A. Major outdoor signs at our headquarters 13th Avenue bank in Fargo and at our new Hawley and Dilworth locations are scheduled to be changed just before September 23. Changes to exterior signs at all other bank locations will be phased in over a period of weeks, and additional exterior and internal sign changes should be completed in October.
Q. Will I be getting new checks? Will my account number change?
A. Customers can continue to use their old check blanks until they are ready to reorder, at which point they will receive new Bell State Bank & Trust checks.
Q. Will I be getting a new debit card or credit card?
A. Debit or credit card holders will receive a new Bell State Bank & Trust card upon expiration of their current card or upon replacement due to damage or loss. Only Hawley and Dilworth (formerly First National Bank) customers will be receiving new debit cards right away.
Q. Will I be getting a new deposit bag for my business?
A. New standard supplies such as deposit bags, checkbook covers and more will be available starting September 24 at any Bell State Bank & Trust location.
Q. Are the bank’s website and my online banking in the same place?
A. The bank’s new website will be bellbanks.com; the website will look exactly the same, except for the new logo and a new “mortgage” tab. Online banking and other logins will be in the same place they are today, at the top left-hand side of the website.
If you visit statebanks.com, the url will automatically redirect to bellbanks.com. The Bell Mortgage website (bellmortgage.com) and First National Bank’s website (fnbhawley.com) will both redirect to bellbanks.com as well.
Q. What other changes will customers see?
A. Walk into any bank lobby, or give us a call, and you will see … NO changes! You’ll still get the same coffee and cookies, America’s Best Free Checking, people who know you by name and answer the phone, and unequaled personal service!
We are committed to remaining a locally owned, community bank for generations to come. We thank our loyal customers and friends for our strength, stability and success in all of the communities we serve.