Bell State Bank & Trust Announced as a Top Community Bank Leader in Social Media
For the second straight year, Fargo, N.D.-based Bell State Bank & Trust has been named among the Top 50 Community Bank Leaders in Social Media by the Independent Community Bankers of America® (ICBA).
ICBA’s list highlights community banks regarded as social media “trailblazers” in the financial industry, said ICBA Executive Vice President/Chief Marketing Officer Chris Lorence, adding that the banks listed have made social media an integral part of their brand and communications strategy. “Consumers expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception,” Lorence said.
Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media will be profiled in September’s issue of ICBA Independent Banker.
“Bell State Bank & Trustis excited to again be recognized,” said Michael Solberg, President and Chief Operating Officer of Bell State Bank & Trust. “It is an honor for us to be acknowledged for our efforts on social media, because we see it as a unique channel for communicating with our customers and strengthening ties with both our customers and the communities we serve.”
To view the entire 50 community banks featured on these lists, visit www.icba.org/smleaders.
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membershipthrough effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.
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